The Sche Report

The Americana movement has been establishing itself for sometime now and with the support of strong brands like Levi’s and Pendleton, this growing trend of American made goods is spreading like wildfire.  This movement isn’t just thought about in regard to iconic denim and apparel, but an over-arching theme of  “getting back to our roots.” Heritage is a word that we hear alot these days in describing collections or brand names, but for those that are truly accessing their roots, it means so much more.

The idea of “getting back to our roots” is something that I really relate to these days and find myself getting closer and closer to with each of the changes I make in my path.  Being in Austin part-time I have been meeting many people that live the life described in the graphic above and I find all of it extremely inspiring and romantic…

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